Summary

After creating your world finding your target audience is your next big challenge.

This week Alex Simmons and Christopher Ryan explore one of the more confounding areas of a writer's journey: who the heck are our readers?

Combining multiple sources, we discuss or break down the answer to that question into four steps writers can take. All writers need to learn that not everybody will love what they do, so it's important to focus on the group of people who will enjoy our material and aim our promotions toward them. 

So we list a string of suggestions for you to zero in on a pretty solid idea of who your potential readers might be. This is helpful while writing your material, editing your material, and especially marketing your material.

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